Home & Living

Home Decor Store
5.8x ROAS Achieved

From low ad efficiency to 5.8x ROAS. Discover how data-driven Meta and Google Ads optimization doubled revenue to £1.2M annually.

5.8x
ROAS
-58%
CPA Reduced
£1.2M
Annual Revenue
The Challenge

Low Ad Efficiency & Stagnant Revenue

This home decor store was spending heavily on Meta and Google Ads but seeing poor returns. With a ROAS of just 2.1x and CPA of £42, they were barely breaking even on their ad spend. Revenue had been stuck at £300K annually for two years, and they couldn't scale without burning through budget. They needed a complete overhaul of their paid media strategy.

Low ROAS

ROAS of 2.1x—barely profitable, couldn't scale without losing money

High Customer Acquisition Cost

CPA of £42 per customer—too high for their average order value

Poor Targeting

Broad targeting wasting budget on low-intent audiences

Weak Creative Strategy

No creative testing framework—using same ads for months

Our Approach

Data-Driven Paid Media Excellence

We rebuilt their paid media strategy from the ground up with advanced targeting, creative testing, and conversion optimization.

01

Advanced Audience Targeting

Implemented lookalike audiences, custom audiences, and interest-based targeting. Used first-party data to create high-value customer segments.

Lookalike Audiences Custom Segments Interest Targeting Retargeting
02

Creative Testing Framework

Built systematic A/B testing for ad creatives, copy, and formats. Tested 50+ variations monthly to find winning combinations.

A/B Testing Creative Variations Copy Testing Format Testing
03

Conversion Optimization

Optimized landing pages, improved checkout flow, and implemented conversion tracking. Focused on high-intent keywords and placements.

Landing Page Optimization Conversion Tracking Keyword Optimization Bid Management
The Results

5.8x ROAS & Revenue Doubled

The transformation exceeded all expectations. Here's what we achieved together.

ROAS Achieved

5.8x

Improved from 2.1x to 5.8x—176% increase in ad efficiency

CPA Reduced

-58%

Reduced from £42 to £18 per customer acquisition

Annual Revenue

£1.2M

Doubled from £300K to £1.2M in 10 months

Customer Volume

+300%

Increased customer acquisition by 300% with same budget

Conversion Rate

+67%

Improved from 2.4% to 4.0% conversion rate

Ad Spend Efficiency

+176%

176% improvement in return on ad spend

"We were burning through ad budget with terrible returns. GrowZen completely transformed our paid media strategy. Going from 2.1x to 5.8x ROAS felt impossible, but they made it happen. We doubled our revenue while actually reducing our CPA. The data-driven approach and creative testing framework they built is something we'll use forever. This is the best investment we've made in our business."

JD
Marketing Director, Home Decor Store
Birmingham, UK

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